My UX solution takes a mobile bias by streamlining the copy and CTAs that is relevant to the HCP.
The Menveo logo does double duty as a branded visual device that ties together two block elements.
It helps for UI and UX designers to concurrently imagine how their layouts will stack in mobile as they design for desktops.
From left to right, the initial iterations and finalized exploratory of the Menveo logo. The emphasis shifted from Menveo's patented four serogroups to Menveo's continuous, protective range.
A hero board which stages the client's key claims — far reaching protective “booster” shots for young children and adolescents.
An application study of how the identity translates in print collaterals
