Cosentyx | Tomguy

Cosentyx / Novartis

Cosentyx treats psoriatic arthritis among two other immunological conditions. Novartis wanted to explore an identity system that complemented the brand but spoke specifically to psoriatic arthritis.

What does regained movement feel like? Cosentyx helps patients reach for the goal of less joint pain and damage.

The proposed PsA (Psoriatic Arthritis) identity would extend Cosentyx's brand color to new shapes that speak to joint treatment.

This option explores deploying Cosentyx's current brandmark as a device in MOA videos. The ribbons signifying Cosentyx's three indications coincidentally lends itself as a visually dynamic overlay.

This covers the “Client Ask” range which entailed bulleting Cosentyx's encompassing benefits in a graphic device.

Application study of the mark in other tactics.

Besides this assignment, I was also assigned to service Cosentyx's other multiple web, print and broadcast initiatives.

Cyndi Lauper was fun to work with.